Momo
Sugaring Bar
>>> BRANDING & PRINT MARKETING <<< 2025
BRAND
LOGOS
Software >>> Adobe Illustrator
Brand Identity & Concept
Momo Sugaring Bar is a Japan-based sugaring waxing studio named after “momo”, the Japanese word for peach. The brand identity is created to feel cheeky while still remaining approachable, combining the bubbly and cutesy energy it evokes into one memorable mark.
Targeting individuals in their late teens to early 30s, Momo draws inspiration from modern Japanese sensibilities—blending soft visuals with a sense of quiet charm and gentle care across every touchpoint.
Targeting individuals in their late teens to early 30s, Momo draws inspiration from modern Japanese sensibilities—blending soft visuals with a sense of quiet charm and gentle care across every touchpoint.
Primary Logos with Brand Colours
Secondary Logos
Pattern Design
DESIGN
Outdoor Signage
Product Packaging
Each brand touchpoint, from spatial design to product packaging, was crafted to reflect Momo sugaring bar’s soft, clean atmosphere. The visuals come together to create a calm and cohesive experience that feels both thoughtful and approachable.